Perceived Attributes of E-Commerce and the Adoption Decision: The Case of Malaysian SMEs
HUSNAYATI HUSSIN, RAFIDAH MOHD NOR & MOHD ADAM SUHAIMI
ABSTRACT
Research on e-commerce adoption in SMEs has gained considerable attention in the past few years. However, most of them were conducted in developed countries such as USA, UK or Australia. This study attempts to understand ecommerce adoption amongst Malaysian SMEs, applying the persuasion stage
of the Diffusion of Innovation Model by Rogers’s. The objective is to determine the relationship between perceived attributes of e-commerce and the adoption decision by SMEs. A survey method was used to collect data whereby questionnaires were mailed to SME owners or managers in the
manufacturing sector. The analysis on 107 responses shows that perceived relative advantage, perceived trialability, and perceived observability have significant influence on the willingness to adopt e-commerce.
Keywords: e-commerce adoption, Diffusion Innovation Model, Malaysian SMEs, Perceived Attributes of e-commerce
ABSTRAK
Kajian terhadap penggunaan e-dagang dikalangan syarikat kecil dan sederhana (SKS) telah mula mendapat perhation. Walau bagaimanapun, kebanyakan kajian dijalankan di negara maju seperti Amerika Syarikat, Britain ataupun Australia. Kajian ini merupakan di antara yang awal dilakukan bagi memahami penggunaan e-dagang dikalangan SKS di Malaysia, dan menggunapakai Model Diffusion of Innovation’ oleh Rogers. Objektif utama kajian ialah untuk menentukan perkaitan di antara ciri-ciri tanggapan e-dagang dan keputusan untuk menggunakannya dikalangan SKS. Kajian soal selidik dijalankan dengan melibatkan pengurus atau pemilik SKS dalam industri pembuatan. Setelah
menganalisis 107 respon yang terkumpul, didapati tanggapan ‘relative advantage’, tanggapan ‘trialability’ dan tanggapan ‘observability’ mempunyai pengaruh yang signifikan terhadap penggunaan e-dagang.
Katakunci: Penggunaan e-dagang, ‘Diffusion Innovation Model’, SKS Malaysia, ciri-ciri tanggapan e-dagang
