The Innovation in Entrepreneurship Webinar was held in conjunction with Innovation Day, a collaboration between the Faculty of Pharmacy and the Faculty of Health Science. It was held on 12th December 2024, via Zoom and YouTube platforms. This webinar aims to empower students especially first and second year students to revolutionise healthcare through entrepreneurial ventures.
The opening was embraced with a speech by Prof. Madya Dr. Nor Haniza, Assistant Dean of Entrepreneurship, FSK. Proceeding with the first speaker with the theme of “Digital Marketing and Innovation Business”, Ms. Alleya Cheng, Founder and Chief Audiologist of Soundlife Hearing, sharing her insights in marketing, both digital and traditional, based on her years of experience. She elaborated on the keys of marketing strategies like Search Engine Optimization (SEO) and Pay-per-Click Ads, essential for modern business success.
Associate Prof. Dr. Kalaivani A/P Chellappan, Lecturer at the Faculty of Engineering and Built Environment, UKM as the second speaker, delved into the topic of “Beyond the Boundaries: Innovative Health Tech Solutions”. Firstly, she started with a big question – “Why does health tech matter?” to provide an overall idea of the discussed topic. Turning to the challenges of tech innovations, she presented cutting-edge solutions. She delved into the biggest obstacles to global health adaptations, including regulatory hurdles, privacy and data security, and cost.
The webinar was closed with a speech by Dr. Shamin bin Mohd Saffian, expressing his gratitude to both invited speakers for the meaningful sharing. In conclusion, this webinar encourages all attendees as well as pharmacy students UKM to explore how they can contribute to innovation of technology in healthcare.
Written by: Che Izyan Hilda
