Ahmad AzmiM. Ariffin, Norzalita Abd Aziz & Muhammad K. Zakwan A. Rahman. 2014. Gap Analysis of Bank’s Service Quality (BankQual), Local Banks vs Foreign Banks, Australian Journal of Basic Applied Science – (ERA) (ISSN:1991-8178)
Haider Ali Malik, Ghazala Haider, Norzalita Abd Aziz & Muhammad Adnan Alias. 2014 Effects of Salesforce Automation (CFA) on Sales & Customer Relations: Findings of Non Parametric Study. International Journal of Sales, Retailing & Marketing.(Centre for International Research, Consumers, Locations & the Environment/ CIRCLE) (ISSN: 2045-810X)
Norzalita Abd Aziz & Nor Asiah Omar. 2013 Exploring the effect of Internet Marketing Orientation, Learning Orientation and Market Orientation on Innovativeness and Performance. Journal of Business Economic & Management –– (ISI WOS-Q1)(ISSN: 0735-0015/1537-2707)
Nor Asiah Omar, Maisarah Ahmad, Norzalita Abd Aziz, Muhammad Azrin Nazri. 2013. An analysis on the effect of customer relationship proneness and customer relationship orientation on “relationship quality-relationship outcomes “of cardholders in store loyalty program. Malaysian Journal of Consumer and Family Economic, (Scopus) (ISSN:1511-2802)
Norzalita Abd Aziz, Ahmad Azmi Ariffin, Norasiah Omar & Chin Evin. 2012. Examining the impact of visitors’ emotions and perceived quality towards satisfaction and revisit intention to theme parks. Jurnal Pengurusan (Management Journal), vol 35, September, (Scopus) (ISSN 0127-2713)
Nor Asiah Omar, Musa, R., ChWel, C.A.C. & Norzalita Abd Aziz 2012. Examining the moderating effects of programme membership duration in the retail loyalty programme: A multi group casual analysis approach. World Applied Science Journal (ISI WOK) (ISSN:1818-4952)
Ahmad Azmi Ariffin & Norzalita Abd Aziz. 2012 The effect of physical environment’s innovativeness on the relationship between quality and satisfaction in hotel service. International Journal of Trade, Economics & Finance. (EBSCOhost, Cabell & Ulrich’s Periodicals)
Nor Asiah Omar, Norzalita Abd Aziz & Muhammad Azrin Nazri 2011. Retail loyalty programs in Malaysia: The relationship of equity, value, satisfaction, trust & loyalty cardholders. Journal of Business Economic & Management, vol. 12 (2), 322-352. (ISI WOS-Q1) (ISSN: 0735-0015/1537-2707)
Norzalita Abd Aziz, Ahmad Azmi Ariffin & Nor Asiah Omar 2011. An investigation of international & domestic tourists’ satisfaction in heritage context: Implications for destination marketing. Jurnal Pengurusan (Management Journal), vol 33, December, (Scopus) (ISSN 0127-2713)
Ahmad Azmi Ariffin, Atefeh Maghzi & Norzalita Abd Aziz 2011. Understanding hotel hospitality & differences between local & foreign guests. International Review of Business Research Papers, vol 7(1), January. (ISSN: 1832-9543)
Nor Asiah Omar, Norzalita Abd Aziz & Muhammad Azrin Nazri 2011. Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty program. Asian Academy of Management Journal, vol.16(1) (Scopus) (ECSI WOS : Emerging Sources Citation Index) (ISSN:1394-2603/2180-4180)
Norzalita Abd Aziz & Ahmad Azmi Ariffin 2010. Exploring consumer attitude towards web advertising and its influence on web ad usage in Malaysia. Jurnal Pengurusan (Management Journal), vol 31, December (Scopus) (ISSN 0127-2713)
Norzalita Abd Aziz & Norjaya Mohd Yasin 2010. How will market orientation and external environment influence the performance among SMEs in the agro-food sector in Malaysia? International Business Research, vol. 3 (3) July. (ERA) (Google Scholar) (EBSCOhost, Cabell & Ulrich’s Periodicals)(ISSN 19131-9004/ 1913-9012)
Norzalita Abd Aziz. 2010. Review: Tourism in Southeast Asia: Challenges and new directions. Journal of Tourism History), vol. 2 (2), 141-143. (Scopus) (ISSN 1755-182X)
Norzalita Abd Aziz & Norjaya Mohd Yasin. 2010. Analysing the brand equity & resonance of banking services: Malaysian consumer perspective. International Journal of Marketing Studies, vol. 2 (2) November, (Google Scholar)(Cabell & Ulrich’s Periodicals)(ISSN:1918-719X/ 1918-7303)
Ahmad Azmi Ariffin, Aliah Hanim Mohd Salleh, Norzalita Abd Aziz & Astuti Agustina Asbudin 2010. Service quality and satisfaction for low cost carriers. International Review of Business Research Papers, vol 3 (3) February. (ISSN:1837-5685/1832-9543)
Norzalita Abd Aziz, Ainin Sulaiman & Ghazali Musa.2010. The influence of travel motivation, and social factor on travel web sites usage among Malaysian travellers. Asian Journal of Business & Accounting, vol. 3(1), (Scopus), (ECSI :Emerging Source Citation Index WOS) (ISSN: 1985-4064/2180-3137)
Norjaya Mohd Yasin & Norzalita Abd. Aziz. 2010. Determinants of brand equity of services: A verification approach in the banking industry in Malaysia. ASEAN Marketing Journal, vol. 2 (2). (ISSN:2085-5044)
Norzalita Abd Aziz, Ghazali Musa & Ainin Sulaiman. 2010. The influence of predictors on travel web site adoption among Malaysian travelers. African Journal of Marketing Management, vol 2(3), July. 107-122 (ISSN:1993-8233/2141-2421)
Nor Asiah Omar, Nor Khalidah Abu, Dewi Amat Sapuan, Norzalita Abd Aziz & Muhammad Azrin Nazri. 2010. Service quality & value affecting parents’ satisfaction & behavioural intention in a childcare centre using structural approach,. Australian Journal of Basic Applied Sciences, vol. 4(9), 4440-4447. (ERA) (ISSN:1991-8178)