Kifayat Nahiyan Rafia, Mohammad Osman Ganib, Nik M. Hazrul, & Muhammad Sabbir Rahman (2024). The Influence of 360-degree VR Videos on Tourism Web-usage Behaviour: The Role of Web Navigability and Visual Interface Design Quality, Tourism Review. Forthcoming (Emerald: ISI)
Nurul Ain Natrah Jamaludin, & Nik M. Hazrul (2024), Exploring the Role of Hedonic Emotions on Attitudinal Loyalty and E-WOM: A Contingency Framework and Propositions, Journal of Foodservice Business Research. Forthcoming (Taylor & Francis: SCOPUS)
Nik M. Hazrul, Nor Rahimy Khalid, Suraya Akmar Mokhtaruddin, Abdullah Al-Mamun, & Abdul Razzaque (2024). Innovative Attributes, Brand Reputation, and Behavioral Consequences in the Clothing Industry: The Roles of Self-Congruity and Value Consciousness, Journal of Fashion Marketing and Management. 28(2), 379-401. (Emerald: ISI)
Syed Shah Alam, Mohammad Masukujjaman, Husam A. Kokash, & Nik M. Hazrul (2024). Application of TPB-SOR Theory on Remanufactured Product Buying Intention among Malaysian Consumers: Mediation of TPB Constructs and Functional Value, Journal of Remanufacturing, 14, 125-154. (Springer: ISI)
Nik M. Hazrul, & Amin Ansary (2023), Global Product Rollout Strategies and Performance: The Moderating Effects of Product Innovativeness, Order of Entry, and Firm Size, European Journal of International Management. 21(3), 369-399. (Inderscience, Elsevier: ISI)
Perengki Susanto, Enamul Hoque, Najeeb Ullah Shah, Andel Hopi Candra, Nik M. Hazrul, & Nor Liza Abdullahm (2023). Entrepreneurial orientation and performance of SMEs: The roles of marketing capabilities and social media usage, Journal of Entrepreneurship in Emerging Economies, 15(2), 379-403. (Emerald: ISI)
Perengki Susanto, Enamul Hoque, Nik M. Hazrul & Najeeb Ullah Shah (2022), Moderating Effects of Perceived Risk on Determinants and Outcome of E-money Behaviour. International Journal of Emerging Markets, 17(2), 530-549. (Emerald: ISI)
Nik M. Hazrul, Yap Hock Ann, Amin Ansary, & John A. Xavier (2022), Contingent Effects of Decision-making and Customer Centricity on Public-Sector Innovation Success, Journal of Nonprofit & Public Sector Marketing. 34(1), 36-70. (Taylor & Francis: ISI)
Najeeb Ullah Shah, Rajni Selvaraj, Nik M. Hazrul, Nor Asiah Omar, & Arawati Agus (2020), The Effect of Private Label Brand Credibility on Consumer Purchase Intention: The Mediating Role of Relational Variables, Middle East Journal of Management, 7(5), 471-491. (Inderscience: ISI)
Enamul Hoque, M. Kabir Hassan, Nik M. Hazrul, & Zaher Tarek (2019), Factors Affecting Islamic Banking Behavioral Intentions: The Moderating Effects of Customer Marketing Practices and Financial Consideration, Journal of Financial Services Marketing, 24, 44-58. (Palgrave: ISI)
Sonia Vilches-Montero, Nik M. Hazrul, Ameet Pandit, & Renzo Bravo-Olavarria (2018), Using the Senses to Evaluate Aesthetic Products at the Point of Sale: The Moderating Role of Consumers’ Goals, Journal of Retailing and Consumer Services, 40, 82-90. (Elsevier: ISI)
Amin Ansary & Nik M. Hazrul (2018), Brand Image and Equity: The Mediating Role of Brand Equity Drivers and Moderating Effects of Product Type and Word of Mouth, Review of Managerial Science, 12(4), 969-1002. (Springer: ISI)
Enamul Hoque, Nik M. Hazrul, & Mohammed Razzaque (2018), Effects of Attitude on Behavioral Intentions among Islamic Banking Customers: The Role of Communication and Financial Concerns, The Service Industries Journal, 38(13-14), 1017-1042. (Taylor & Francis: ISI)
Nik M. Hazrul, Najeeb Ullah Shah, & Nor Asiah Omar (2018), Does Counterfeit Product Quality Lead to Involvement and Purchase Intention? The Moderating Effects of Brand Image and Social Interaction, International Journal of Economics and Management, 12(2): 607-620. (SCOPUS)
Nur Jahan Khan, Mohammed Razzaque, & Nik M. Hazrul (2017), Intention of and Commitment towards Purchasing Luxury Products: A Study of Muslim Consumers in Malaysia, Journal of Islamic Marketing, 8(3), 476-495. (Elsevier: ISI)
Syed Shah Alam, Nor Fariza Mohd Nor, Maisarah Ahmad, & Nik M. Hazrul (2016), A Survey on Renewable Energy Development in Malaysia: Current Status, Problems and Prospects, Environmental and Climate Technologies, 17(1), 5-17. (Elsevier: SCOPUS)
Zuraidah Zainol, Norjaya M. Yasin, Nor Asiah Omar, & Nik M. Hazrul (2014), Determining the Key Factors of Customer−Brand Relationship Investment Dimensions: Insights from Malaysian Mobile Phone Users, Journal of Relationship Marketing, 13, 318-342. (Routledge, Taylor & Francis: SCOPUS)
Syed Shah Alam, Nik M. Hazrul, Mamunur Rashid, Nor Asiah Omar, Nilufar Ahsan, & Md Daud Ismail (2014), Small-scale Household Renewable Energy Usage Intention: Theoretical Development and Empirical Settings, Renewable Energy: An International Journal, 68, 255-263. (Elsevier: ISI)
Specialisation
Product Innovation and New Product Development
Research Interest