Perpetuates the RHB’s values and priorities

• This RHB -UKM endowment can perpetuate the RHB’ & UKM’s values in the wake of change; it can provide assurance that programs that are important to the RHB-UKM Endowment will survive. A restricted endowment can ensure organizational support for the RHB & UKM’s priorities.
• In line with RHB Foundation’s agenda to nurturing future generations and empowering community well -being.
• Enhancement of Brand & Image for RHB and UKM.

Collaboration Between Industry & University

• By providing funding and tapping academic expertise through joint technical, intellectual properties and publication in IT Driven Services in Business.

Technology Has A Profound Impact on Business And Research

• The technology changes the way business leaders do their job as well as it provides new way of doing research
• The aim of the key areas is to enhance the understanding of the industrial service business with a focus on aspects deemed important in creating IT Driven in services and the customer value of services.

Distill Consumer Insight

• In the new age, research and company have realized that breaking down the customer journey to understand where processes with customer behaviour, co creation in eCommerce and customer experience.

Creating digitalized service transformation blueprint

• Digitization is synonymous with customer marketing and demand generation of customer experience.

Elevating the role of eService leader and building service community

• Help to transfer learnings, new ideas and re-wire mindset through capability building to researchers and post-graduates studies.