PEMULA FORUM SERIES
“Startup Entry Strategy – A Guide To China”

INOVASI@UKM is pleased to invite all UKM and everyone to participate in this forum session. This forum session will feature three guest speakers from China namely Dr. Jieni Guo (General Secretary, Beijing International Exchange Association), Ms. Guong Xiaoyuen (Customer Manager, International Talent Service Division, FESCO Beijing and Ms. Zhidan Li (Director of International Business, Zhongguancun International Incubator).

With a population exceed 1.4 billion in 2021, China represents a huge potential market for products and services provided by foreign countries.

It is well known that the opportunity and space to access the China market is not easy and very challenging. Even large and strong multinational companies, without experience in China find their success hampered by a lack of understanding of the needs of the local market in China.

The objective of this forum is to indicate guidelines and procedures for entering the China market, besides to know the medium platform to further develop technology in China.

Pemula Forum Series Details

Date : 11th August 2022 (Thursday)
Time : 3.00 pm- 4.30 pm
Medium : https://ukm-edu-my.zoom.us/j/96268830336?pwd=eXROaTJ3N2FWUy9pU0xYVFhCZ01Pdz09

Virtual backdrop : https://www.ukm.my/inovasi-ukm/download/8280/

Any enquiries on Pemula@UKM, please contact the Secretariat of PEMULA@UKM, Ms. Nur Fairuz Mat Yasin (03-89214946, email: nurfairuz@ukm.edu.my) and Mr. Firdaus Sahat (03-89214821, email:firdaussahat@ukm.edu.my)