Jurnal Ekonomi Malaysia
29 1995 37 – 77
Division of Business Administration
Faculty of Economics and Administration
University of Malaya
Kuala Lumpur
Division of Business Administration
Faculty of Economics and Administration
University of Malaya
Kuala Lumpur
Abstract
The process of transforming Malaysia into a fully industrialised nation requires an expansion of industrial activities. In order for industries in Malaysia to sustain their competitiveness and at the same time, to create new industries, technological change and innovation are important determinants of success. This paper attempts to examine the role of innovation in achieving and sustaining competitiveness by studying the experiences of two Japanese companies using the case study method. These two companies are Kao Corporation and Matsushita Air-Conditioning Group of Companies. They are market leaders in their respective areas of business and both adopt a systematic approach to innovation management.
Author’s Acknowledgement
1 In depth discussions with the managing director of Kao (Malaysia) Sdn.
Bhd.
2 In depth discussions with top executives of MACG.
Bibliography
@article{sim1995innovation,
title={Innovation: The Way to Competitiveness},
author={sim, ong fon and othman, Md nor},
journal={Jurnal Ekonomi Malaysia},
volume={29},
number={},
pages={37—77},
}
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