Jurnal Ekonomi Malaysia
53 (2) 2019 213 – 225
School of Social and Economic Development
Universiti Malaysia Terengganu
21030 Kuala Terengganu, Terengganu
MALAYSIA
School of Social and Economic Development
Universiti Malaysia Terengganu
21030 Kuala Terengganu, Terengganu
MALAYSIA
Faculty of Economics and Management
Universiti Putra Malaysia
43400 Serdang Selangor
MALAYSIA
Abstract
Water service is usually taken for granted as important amenities with required levels needed, however little is known about how much consumers are willing to pay for particular water service levels. Improved water services should be based on the understanding built upon consumers’ choice and preferences. Thus, this study aims to estimate willingness to pay (WTP) of consumers in Terengganu, Malaysia for improvement in domestic water services. A choice experiment method was conducted to assess consumer preferences for water service attributes: i.e. water quality, water disruption, water pressure and water price. Primary data were collected using face-to-face interviews of structured questionnaire from a sample of residents in eight districts in Terengganu. A conditional logit model was carried out for data regression. The results showed significant willingness to pay (WTP) and the contribution of the level of education, age and income in supporting the specific attributes of water services improvements. Identifying the attributes and their prices based on consumers’ preferences would help water provider to recognize and deliver preferred water service attributes, effective water tariff policy for cost recovery and water service sustainability to consumers.
Bibliography
@article{cheibrahim2019discrete,
title={A Discrete Choice Experiment in Estimate Public Willingness to Pay for Attributes of Water Services in Terengganu, Malaysia},
author={Che Ibrahim, Nur Syuhada and Kamaludin, Mahirah and Shaari, Nur Fatihah},
journal={Jurnal Ekonomi Malaysia},
volume={53},
number={2},
pages={213—225},
}
Receive updates when new articles are published.