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Jurnal Ekonomi Malaysia

47 (1) 2013 21 – 30

Cross-Border Shopping: Examining Motivations from the Perspective of Bruneian Visitors in Limbang, Malaysia
Membeli-belah Merentas Sempadan: Meneliti Motivasi dari Perspektif Pelawat Brunei di Limbang, Malaysia

Department of Southeast Asian Studies
Faculty of Arts & Social Sciences, University of Malaya
50603 Kuala Lumpur
MALAYSIA

stkarasu@um.edu.my

Department of Economics
Faculty of Economics & Administration, University of Malaya
50603 Kuala Lumpur
MALAYSIA

evelyns@um.edu.my

History Department
Faculty of Arts & Social Sciences, University of Malaya
50603 Kuala Lumpur
MALAYSIA

siva@um.edu.my

Abstract

A tourism generating activity that is becoming increasingly important in border-towns of Malaysia is cross-border shopping. The present study investigates the cross-border shopping behavior of Bruneian visitors in Limbang, Sarawak, Malaysia. The objective is to profile the demographic characteristics of the visitors; their spending patterns; and analyze the motivating factors for cross-border shopping. The present study makes three principal findings. First, most of the Bruneian cross-border shoppers are found to be day trippers from the lower income group. Second, the analyses reveal that the purchasing behavior of day trippers differs from that of short-term visitors. The former tends to spend more on food and beverages, whilst the latter are attracted to services in Limbang, such as entertainment outlets. Third,the three major motivating factors from the nine underlying dimensional influences of Brunei-Limbang cross-border shopping are the favourable exchange rate; the various/reliable services available; and the retail atmosphere, which are compensated for by the safe and easy access to Limbang and the low transport costs associated with the travel.

Keywords

Brunei; Cross-border shopping; Limbang; motivation

Author’s Acknowledgement

The authors wish to thank the University of Malaya, Kuala Lumpur for providing financial assistance to conduct this research under the Research University Special Grant (SF111-2007A). The authors would also like to thank the participants of the 4th International Malaysia-Thailand Conference on Southeast Asian Studies, held at the National University of Malaysia, Bangi, Selangor from 25th-26th of March 2010, for their constructive comments and suggestions.

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Subramaniam, , Devadason, , & Sundararaja, (2013). Cross-Border Shopping: Examining Motivations from the Perspective of Bruneian Visitors in Limbang, Malaysia. Jurnal Ekonomi Malaysia, 47(1), 21–30.

@article{Subramaniam2013cross,
  title={Cross-Border Shopping: Examining Motivations from the Perspective of Bruneian Visitors in Limbang, Malaysia},
  author={Subramaniam, Thirunaukarasu and Devadason, Evelyn and Sundararaja, Sivachandralingam},
  journal={Jurnal Ekonomi Malaysia},
  volume={47},
  number={1},
  pages={21—30},
 

year={2013},
}

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