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Jurnal Ekonomi Malaysia

51 (1) 2017 107 – 118

Kesanggupan Membayar Penambahbaikan Taraf Perkhidmatan Air di Kuala Terengganu
Willingness to Pay for Improved Water Services in Kuala Terengganu

Pusat Pengajian Pembangunan Sosial dan Ekonomi
Universiti Malaysia Terengganu
21030 Kuala Terengganu
Terengganu

mahirah.k@umt.edu.my

Pusat Pengajian Pembangunan Sosial dan Ekonomi
Universiti Malaysia Terengganu
21030 Kuala Terengganu
Terengganu

mahirah.k@umt.edu.my

Pusat Pengajian Pembangunan Sosial dan Ekonomi
Universiti Malaysia Terengganu
21030 Kuala Terengganu
Terengganu

mahirah.k@umt.edu.my

Fakulti Ekonomi dan Pengurusan
Universiti Putra Malaysia
43400 UPM Serdang
Selangor

alias@econ.upm.edu.my

Abstract

The aim of this study was to determine the willingness to pay (WTP) by domestic users in Kuala Terengganu district, in the effort to improve the quality of water services in the future. Water services should be managed resourcefully based on efficient water tariff since any rise in water services would involve high operational costs. The Contingent Valuation Method (CVM) was applied to determine users’ willingness to pay for the newly offered water tariff. In this study, 400 domestic users from the Kuala Terengganu district were involved. The Logit Model was used to analyse the data collected through interviews. The results showed that factors such as new water tariff and household income have a significant relationship with the willingness to pay among users in that district. The willingness to pay for the new water tariff was averaged at RM 0.60 for the first 30 m3, and the new tariff is higher than the current water tariff being offered. New water tariff can be recommended to improve and further develop the water services to a higher level in the future. This effort was initiated to meet user demands that have been increasing each year.

Keywords

Contingency Valuation Method (CVM); logit model; Terengganu; water supply services; willingness to pay

Author’s Acknowledgement

Kajian ini telah dibiayai oleh Kementerian Pendidikan Tinggi Malaysia dengan kod penyelidikan “FRGS2014- Vot59348”. Sebahagian daripada kertas kajian ini telah dibentangkan di The International Water Association Asia Pacific Region Conference & Exhibition 2016 di Beijing, China. Kami mengucapkan jutaan terima kasih kepada penilai yang banyak memberi cadangan dalam proses penambahbaikan. Segala kekurangan adalah daripada pihak penulis.

https://doi.org/10.17576/JEM-2017-5101-9
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Bibliography

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Kamaludin, , Sandran, , Azlina, , & radam, (2017). Kesanggupan Membayar Penambahbaikan Taraf Perkhidmatan Air di Kuala Terengganu. Jurnal Ekonomi Malaysia, 51(1), 107–118. https://doi.org/10.17576/JEM-2017-5101-9

@article{kamaludin2017kesanggupan,
  title={Kesanggupan Membayar Penambahbaikan Taraf Perkhidmatan Air di Kuala Terengganu},
  author={Kamaludin, Mahirah and Sandran, Kuna and Azlina, A.A. and radam, alias},
  journal={Jurnal Ekonomi Malaysia},
  volume={51},
  number={1},
  pages={107—118},
 

year={2017},
}

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