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Jurnal Ekonomi Malaysia

58 (1) 2024 120 – 135

The Impact of Quality Signals on the Performance of COVID-19 Related Crowdfunding

Center for Sustainable and Inclusive Development Studies (SID)
Faculty of Economics and Management
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

suhaili@ukm.edu.my

Faculty of Social Sciences and Humanities
Universiti Teknologi Malaysia
81310 Skudai, Johor, MALAYSIA

mohdkhairy@utm.my

Faculty of Economics and Management
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

suaibatulaslamiah2611@gmail.com

Faculty of Business, Economics and Social Development
Universiti Malaysia Terengganu
21030 Kuala Nerus, Terengganu, MALAYSIA

suaibatulaslamiah2611@gmail.com

Abstract

This study aims to examine the impact of quality signals on crowdfunding performance.The data are based on 80 projects gathered from three Malaysian donation-based crowdfunding platforms that use a keep-it-all funding approach. OLS regression is used to estimate the relationship between quality signals on crowdfunding performance. The data was collected during the early stages of the COVID-19 pandemic.The study finds that crowdfunding performance is influenced by six quality signals: funding goals, word count, social networks, updates, comments, and campaign duration.This study adds to the empirical literature in signaling theory within the context of donation-based crowdfunding. It enriches the specific information about quality signals that are capable of increasing the performance of COVID-19-related crowdfunding in Malaysia which has remained unidentified in the previous studies.The success of campaigns is important to fundraisers, and to increase the chances of obtaining more fundimg, fundraisers should send quality signals to the potential funders.

 

 

Keywords

Covid-19; crowdfunding; donation; Malaysia; quality signals

JEL Codes

AI, I00, I1, I15, I19, O2
http://dx.doi.org/10.17576/JEM-2024-5801-9
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Bibliography

Export Bibliography

Alma’amun, S., Kamarudin, M. K., Achni, S. A., & Rosli, S. N. F. A. (2024). The Impact of Quality Signals on the Performance of COVID-19 Related Crowdfunding. Jurnal Ekonomi Malaysia, 58(1), 120–135. http://dx.doi.org/10.17576/JEM-2024-5801-9

@article{alma’amun2024impact,
  title={The Impact of Quality Signals on the Performance of COVID-19 Related Crowdfunding},
  author={Alma’amun, Suhaili and Kamarudin, Mohd. Khairy and Achni, Suaibatul Aslamiah and Rosli, Siti Nur Fatin Atirah},
  journal={Jurnal Ekonomi Malaysia},
  volume={58},
  number={1},
  pages={120—135},
 

year={2024},
}

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