Social Entrepreneurship as Transformative Service for Societal Well-Being
Keusahawanan Sosial sebagai Perkhidmatan Transformatif untuk Kesejahteraan Sosial

UKM-Graduate School of Business
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA

nurs@siswa.ukm.edu.my

UKM-Graduate School of Business
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA

ka@ukm.my

Abstract

Social entrepreneurship has been a subject of academic interest for more than two decades. However, it is still considered as an emerging field of academic research. Some scholars attribute this to the lack common agreement of what social entrepreneurship is. Concurrently, the issue of the transformative service for improving well-being has been identified as one of the emerging areas of priorities service research. Despite the potential, such research has been under researched. This article thus aims to contribute to the knowledge by conceptualizing social entrepreneurship as a model of transformative service through the integrated theoretical lenses of innovation, entrepreneurship and service research. This conceptual paper maps social entrepreneurship and social innovation in a continuum of transformative service according to the types of change and the values they bring to the organizations and/or to the society. This conceptualization enhances understanding of the social entrepreneurship and innovation constructs in relation to transformative service concept.

Keywords

service innovation; social enterprise; social entrepreneurship; social innovation; transformative service

Citation

Muhamad, N. S., & Adham, K. A. (2013). Social Entrepreneurship as Transformative Service for Societal Well-Being. Jurnal Pengurusan, 39, 111–118.

@article{muhamad2013social,
  title={Social Entrepreneurship as Transformative Service for Societal Well-Being},
  author={Muhamad, Nur Sa’adah and Adham, Khairul Akmaliah},
  journal={Jurnal Pengurusan},
 

volume={39},
  number={},
  pages={111—118},
  year={2013},
  doi={},
  publisher={Penerbit UKM},
}

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39 (2013) 111 – 118

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