Determinants of Housing Developer’s Performance: A Case Study of Bumiputera Firms
Penentuan Prestasi Pemaju Perumahan: Kajian Kes Firma Bumiputera

School of Housing, Building and Planning
Universiti Sains Malaysia
11800 USM Penang, MALAYSIA

masturaj@usm.my

School of Housing, Building and Planning
Universiti Sains Malaysia
11800 USM Penang, MALAYSIA

araofud@usm.my

School of Housing, Building and Planning
Universiti Sains Malaysia
11800 USM Penang, MALAYSIA

espee85@gmail.com

Faculty of Engineering Technology
Universiti Tun Hussein Onn Malaysia
86400 Parit Raja, Batu Pahat, Johor, MALAYSIA

roslinda@yahoo.com

Abstract

Despite the importance of the housing sector to the nation’s economy, little research has been conducted into the industry. In an industry dominated by Chinese businessmen, it is interesting to explore the factors affecting the performance of the minority players. This study thus focuses on Bumiputera housing developers in Malaysia. Using the mixed method approach, findings are based on the responses from 38 returned questionnaires and 18 interviews with industry players. Our analysis revealed that the performance of Bumiputera housing developers was influenced by the courses they had attended before starting their business, their propensity to take risks, geographical location-concentration strategy, and their close relationship with bankers and officers of local authorities. This study has significant ramifications for indigenous housing entrepreneurship in Malaysia.

Keywords

Bumiputera housing developers; entrepreneurship; housing industry and firm performance

Citation

Jaafar, M., Hj Nuruddin, A. R., Syed Abu Bakar, S. P., & Ali, R. (2014). Determinants of Housing Developer’s Performance: A Case Study of Bumiputera Firms. Jurnal Pengurusan, 41, 155–170.

@article{jaafar2014determinants,
  title={Determinants of Housing Developer’s Performance: A Case Study of Bumiputera Firms},
  author={Jaafar, Mastura and Hj Nuruddin, Azlan Raofuddin and Syed Abu Bakar, Syed Putra and Ali, Roslinda},
  journal={Jurnal Pengurusan},
 

volume={41},
  number={},
  pages={155—170},
  year={2014},
  doi={},
  publisher={Penerbit UKM},
}

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41 (2014) 155 – 170

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