Barriers of Supply Chain Management in International Market for Malaysian Food and Beverage Franchisors
Halangan Pengurusan Rantaian Bekalan di Pasaran Antarabangsa untuk Francaisor Makanan dan Minuman di Malaysia

Faculty of Industrial Management
Universiti Malaysia Pahang
Lebuhraya Tun Razak 26300 Gambang
Kuantan, Pahang, MALAYSIA.

ashykin@ump.edu.my

Faculty of Economics and Management
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

mhhh@ukm.edu.my

Faculty of Management and Economics
Universiti Pendidikan Sultan Idris
35900 Tanjong Malim, Perak, MALAYSIA.

rohieszan@fpe.upsi.edu.my

Academic Unit and Continuing Education,
Lot K148-E Bangunan MPK, Kijal,
24100 Kemaman,
Terengganu, MALAYSIA

nasrulddin@kkck.edu.my

Faculty of Business Management
Universiti Teknologi MARA Johor
Jalan Muar, Kemajuan Tanah Jementah
85000 Segamat, Johor, MALAYSIA

nurul106@johor.uitm.edu.my

Faculty of Management and Economics
Universiti Pendidikan Sultan Idris
35900 Tanjong Malim, Perak, MALAYSIA.

zuraidah@fpe.upsi.edu.my

Abstract

Supply chain management activities are becoming increasingly important to maintain efficient operations for franchisors in international markets. However, there are gaps related to barriers that affect these activities. Thus, the aim of this research is to explore the barriers experienced by Malaysian franchisors. A qualitative approach through four case studies was conducted with Malaysian food and beverage franchisors as part of the methodology section. The themes developed are: (i) complications of supply chain network; (ii) challenges in finding the right supplier; (iii) difficulties in logistics and transportation; and (iv) accessibility of central kitchen location. Theoretically, this study improves the existing literature on franchising international supply chains through Resource Dependence Theory. Practically, this study provides useful guidance to franchisors to find appropriate and good sources and suppliers when they expand into the international market, be a reference to related parties for policy development and coordinate the supply chain management of the franchise system in the international market in an effective and planned manner.

Keywords

franchising barriers; Franchising business; international franchising; logistic and transportation; Supply chain management
https://doi.org/10.17576/pengurusan-2022-65-08

Citation

Abd Aziz, N. A., Hanafiah, M. H., Ramdan, M. R., Abd Latif, M. N., Abd Aziz, N. A, & Zainol, Z. (2022). Barriers of Supply Chain Management in International Market for Malaysian Food and Beverage Franchisors. Jurnal Pengurusan, 65, 97–107. https://doi.org/10.17576/pengurusan-2022-65-08

@article{nurul2022barriers,
  title={Barriers of Supply Chain Management in International Market for Malaysian Food and Beverage Franchisors},
  author={Abd Aziz, Nurul Ashykin and Hanafiah, Mohd Hizam and Ramdan, Mohamad Rohieszan and Abd Latif, Mohd Nasrulddin and Abd Aziz, Nurul Aien and Zainol, Zuraidah},
  journal={Jurnal Pengurusan},
 

volume={65},
  number={},
  pages={97—107},
  year={2022},
  doi={https://doi.org/10.17576/pengurusan-2022-65-08},
  publisher={Penerbit UKM},
}

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65 (2022) 97 – 107

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