Communicating Change: The Five Sentiments of Change Perspective
Komunikasi Perubahan: Perspektif Lima Sentimen Perubahan

College of Arts and Sciences, Universiti Utara Malaysia
06010, Sintok, Kedah

rosna@uum.edu.my

Faculty of Education, Universiti Kebangsaan Malaysia
43600, UKM Bangi, Selangor

drjamal08@gmail.com

Faculty of Educational Studies, Universiti Putra
Malaysia
43400, Serdang, Selangor

majidk@mohe.gov.my

College of Arts and Sciences, Universiti Utara Malaysia
06010, Sintok, Kedah

victor@uum.edu.my

Abstract

This research investigated the reactions of agents and recipients of change toward the introduction of a new co- curriculum model in Higher Learning Institutions (HLIs) in Malaysia. The Five Sentiments of Change framework was used to interpret this introduction of change in the HLIs. Face-to-face interviews were conducted with two groups of participants. The first group consisted of eight experts playing the role of change agents, and the second group was comprised of 13 directors of co-curriculum centers. The latter were the target recipients of the change process. Data collected was categorized into themes, and the findings revealed significant contrasting reactions toward change between newly established and older universities. The present study is one of the few attempts to explain the impact of change on recipients in local HLIs.

Keywords

Communicating Change; Sentiments Change

Citation

Awang Hashim, R., Badusah, J., Konting, M. M., & Chan, K. K. (2012). Communicating Change: The Five Sentiments of Change Perspective. Jurnal Pengurusan, 35, 87–96.

@article{yusof2012communicating,
  title={Communicating Change: The Five Sentiments of Change Perspective},
  author={Awang Hashim, Rosna and Badusah, Jamaludin and Konting, Mohd Majid and Chan, Kok Kian},
  journal={Jurnal Pengurusan},
 

volume={35},
  number={},
  pages={87—96},
  year={2012},
  doi={},
  publisher={Penerbit UKM},
}

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35 (2012) 87 – 96

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