Effect of Ethnocentrism and Patriotism on the Buying Intention of Malaysian National Car
Kesan Etnosentrisme dan Patriotisme terhadap Niat Pembelian Kereta Nasional Malaysia

Faculty of Economics and Management
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

aniza@ukm.edu.my

UKM-Graduate School of Business
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

shahalam@ukm.edu.my

Department of Marketing
Politeknik Sultan Azlan Shah
35950 Behrang, Perak, MALAYSIA.

norrahimykhalid@yahoo.com

Department of Commerce
Politeknik Ungku Omar
Jalan Raja Musa Mahadi
31450 Ipoh, Perak, MALAYSIA.

surayaakmar76@yahoo.com

Abstract

Malaysia is one of the Asian countries that triumph in producing national car with an outstanding achievements in automotive industry. Nowadays, Proton and Perodua are the famous Malaysian car brands among its citizens, where Perodua become the top of the list. Malaysian citizens appreciate and support Malaysian brand to demonstrate their ethnocentrism and patriotism. Therefore, it is inspiring to comprehend consumer buying intention, towards Malaysian national car. Thus, this study is intended to examine consumer’s buying intention of Malaysian national car by examining their ethnocentrism and patriotism by utilizing the Theory of Planned Behavior. This study was conducted in Klang Valley covering respondents from various occupational levels. The finding of this study indicates that, patriotism, attitude and subjective norm affect consumer buying intention toward Malaysian national car. Therefore, this finding provides evidence to the Malaysian car provider upon the degree of ethnocentrism and patriotism in influencing Malaysian consumer’s buying intention.

Keywords

buying intention; Ethnocentrism; patriotism
https://doi.org/10.17576/pengurusan-2018-52-14

Citation

Che Wel, C. A., Alam, S. S., Khalid, N. R., & Mokhtaruddin, S. A. (2018). Effect of Ethnocentrism and Patriotism on the Buying Intention of Malaysian National Car. Jurnal Pengurusan, 52, 169–179. https://doi.org/10.17576/pengurusan-2018-52-14

@article{chewel2018effect,
  title={Effect of Ethnocentrism and Patriotism on the Buying Intention of Malaysian National Car},
  author={Che Wel, Che Aniza and Alam, Syed Shah and Khalid, Nor Rahimy and Mokhtaruddin, Suraya Akmar},
  journal={Jurnal Pengurusan},
 

volume={52},
  number={},
  pages={169—179},
  year={2018},
  doi={https://doi.org/10.17576/pengurusan-2018-52-14},
  publisher={Penerbit UKM},
}

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52 (2018) 169 – 179

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