Evolution of the Malaysian Halal Certification System: Viable System Model as the Diagnostic Framework
Evolusi Sistem Pensijilan Halal Malaysia: Model Sistem Berdaya Maju Sebagai Kerangka Diagnosis

Islamic Finance and Wealth Management Institute (IFWMI)
Faculty of Economics and Muamalat
Universiti Sains Islam Malaysia
71800 Bandar Baru Nilai, Negeri Sembilan, MALAYSIA.

ka@usim.edu.my

Faculty of Science and Technology
Universiti Sains Islam Malaysia
71800 Bandar Baru Nilai, Negeri Sembilan, MALAYSIA.

alina@usim.edu.my

Centre of Value Creation and Well-being Studies
Faculty of Economics and Management
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

nurs@ukm.edu.my

Faculty of Economics and Muamalat
Universiti Sains Islam Malaysia
71800 Bandar Baru Nilai, Negeri Sembilan, MALAYSIA.

adlin.masood@usim.edu.my

School of Business and Economics
Universiti Putra Malaysia
43400 UPM Serdang, Selangor, MALAYSIA.

fuaad@upm.edu.my

Abstract

As a Muslim-majority country, Malaysia has a responsibility to fulfil the needs of Muslim citizens to practise their religion. Therefore, the Malaysian halal certification system needs to be viable, that is, to be self-sufficient within its environment. The extant literature has explained the elements of viable systems but placed less emphasis on how systems develop into viability. This study aims to bridge this gap by using the Viable System Model to diagnose the globally recognised Malaysian halal certification system as the system-in-focus. This qualitative study gathered data mainly from interviews with 20 executives from relevant institutions with direct involvement in the system’s implementation. The findings of the study provide insights into the development milestones of a system with elements of viability. Among others, this development was found to happen in stages that are marked by crises and corresponding actions by the respective authorities. Suggestions for the system’s viability are provided.

Keywords

halal certification; halal industry ecosystem; Malaysian halal certification system; viable system model; VSM
https://doi.org/10.17576/pengurusan-2022-66-03

Citation

Adham, K. A., Abdul Rahim, A., Muhamad, N. S., Masood, A., & Said, M. F. (2022). Evolution of the Malaysian Halal Certification System: Viable System Model as the Diagnostic Framework. Jurnal Pengurusan, 66, 29–40. https://doi.org/10.17576/pengurusan-2022-66-03

@article{khairul2022evolution,
  title={Evolution of the Malaysian Halal Certification System: Viable System Model as the Diagnostic Framework},
  author={Adham, Khairul Akmaliah and Abdul Rahim, Alina and Muhamad, Nur Sa’adah and Masood, Adlin and Said, Mohd Fuaad},
  journal={Jurnal Pengurusan},
 

volume={66},
  number={},
  pages={29—40},
  year={2022},
  doi={https://doi.org/10.17576/pengurusan-2022-66-03},
  publisher={Penerbit UKM},
}

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66 (2022) 29 – 40

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