Factors Influencing Malaysian Consumers’ Intention to Use Quick Response (QR) Mobile Payment
Faktor Yang Mempengaruhi Keinginan Pengguna Malaysia untuk Menggunakan Pembayaran Mudah Alih ‘Quick-Response’ (QR)

Putra Business School
Universiti Putra Malaysia
43400 UPM Serdang, Selangor, MALAYSIA.

haidharibrahim@gmail.com

Faculty of Economics and Management
Universiti Putra Malaysia
43400 UPM Serdang, Selangor, MALAYSIA.

rahayu@upm.edu.my

Faculty of Social Sciences and Humanities
Universiti Malaysia Sarawak
94300 Kota Samarahan, Sarawak, MALAYSIA.

hhaslina@unimas.my

Abstract

In the past decade, conventional payment methods of using cash is progressively replaced with electronic payments. Recently, QR mobile payment begins to receive more attention from many countries including Malaysia. Nevertheless, QR mobile payment is a relatively green area in which very limited literature exists on this subject matter pertaining to consumer acceptance and characteristics of adopter segments of this technology. Therefore, by applying the Technology Acceptance Model (TAM) as the main theoretical framework, the aim of the present study is to investigate the factors influencing intention to use QR mobile payment in Malaysia. Self-administered questionnaires were distributed which resulted in 485 complete responses. Perceived usefulness, personal innovativeness, perceived ease of use, subjective norm, and perceived security were found to be significant in determining intention to use QR mobile payment among Malaysian consumers.

Keywords

Intention to use; quick response (QR) mobile payment; technology acceptance model (TAM)
https://doi.org/10.17576/pengurusan-2019-57-02

Citation

Ibrahim, M. H., Hussin, S. R., & Hussin, S. H. (2019). Factors Influencing Malaysian Consumers’ Intention to Use Quick Response (QR) Mobile Payment. Jurnal Pengurusan, 57, 22–37. https://doi.org/10.17576/pengurusan-2019-57-02

@article{haidharibrahim2019factors,
  title={Factors Influencing Malaysian Consumers’ Intention to Use Quick Response (QR) Mobile Payment},
  author={Ibrahim, Muhammad Haidhar and Hussin, Siti Rahayu and Hussin, Siti Haslina},
  journal={Jurnal Pengurusan},
 

volume={57},
  number={},
  pages={22—37},
  year={2019},
  doi={https://doi.org/10.17576/pengurusan-2019-57-02},
  publisher={Penerbit UKM},
}

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57 (2019) 22 – 37

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