Market Orientation and Entrepreneurial Success: Mediating Role of Entrepreneurial Learning Intensity
Orientasi Pasaran dan Kejayaan Keusahawanan: Peranan Pengantara Intensiti Pembelajaran Keusahawanan

Faculty of Economics and Management
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

n_hasni@ukm.edu.my

UKM-Graduate School of Business
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

sh@ukm.edu.my

Kulliyyah of Economics and Management Sciences
International Islamic University Malaysia
53100 Kuala Lumpur, MALAYSIA.

nuritajuhdi@gmail.com

Abstract

We addressed three research questions in this study: (1) What is the effect of market orientation on entrepreneurial success? (2) What is the relationship between market orientation and entrepreneurial learning intensity?; and (3) To what extent could entrepreneurial learning intensity enhance the relationship of market orientation – entrepreneurial success? Drawing on marketing and learning literature, we proposed that market orientation and entrepreneurial learning intensity influence entrepreneurial success. Based on resource-advantage theory, we believed that market orientation and entrepreneurial learning intensity are complementary resources in enhancing the capability of firms to gain competitive advantage. Through a simple mediation analysis, we posited that market orientation positively impact entrepreneurial success through entrepreneurial learning intensity. Based on data collected, by using questionnaire survey involving 125 owners of established small and medium-sized service enterprises around Malaysia, findings confirmed that market orientation, entrepreneurial learning intensity and entrepreneurial success are significantly related. Entrepreneurial learning intensity partially mediated the relationship between market orientation and entrepreneurial success. Lastly, discussion and implications of the research findings are provided in understanding the scenario of entrepreneurial success of small and medium-sized service enterprises in Malaysia.

Keywords

entrepreneurial learning intensity; entrepreneurial success; Market orientation; resource-advantage theory; small and medium-sized service enterprises

Citation

Juhdi, N. H., Hong, T. S., & Juhdi, N. (2015). Market Orientation and Entrepreneurial Success: Mediating Role of Entrepreneurial Learning Intensity. Jurnal Pengurusan, 43, 27–36.

@article{juhdi2015market,
  title={Market Orientation and Entrepreneurial Success: Mediating Role of Entrepreneurial Learning Intensity},
  author={Juhdi, Noor Hasni and Hong, Tih Sio and Juhdi, Nurita},
  journal={Jurnal Pengurusan},
 

volume={43},
  number={},
  pages={27—36},
  year={2015},
  doi={},
  publisher={Penerbit UKM},
}

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43 (2015) 27 – 36

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