Meneroka Faktor-faktor yang Mempengaruhi Penggunaan Platform Digital oleh Perusahaan Mikro dan Kecil
Exploring Factors Influencing the Use of Digital Platform by Micro and Small Enterprises

Fakulti Ekonomi dan Pengurusan
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.
Fakulti Pengurusan dan Ekonomi
Universiti Pendidikan Sultan Idris
35900 Tanjong Malim, Perak, MALAYSIA.

rohieszan@fpe.upsi.edu.my

Fakulti Ekonomi dan Pengurusan
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

iza@ukm.edu.my

Fakulti Ekonomi dan Pengurusan
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

rosmah@ukm.edu.my

Fakulti Ekonomi dan Pengurusan
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

mhhh@ukm.edu.my

Abstract

This study found that changes in the industrial landscape have created a dynamic environment for micro and small enterprises at this time. Previous literature acknowledges that micro and small enterprises have to compete with larger companies as most companies have moved to digital platforms. Thus, this study explores the factors that can influence the use of digital platforms by micro and small enterprises. Case study method was used which involved interviews with 4 micro and small enterprises that have been in operation for more than 3 years in Selangor. Findings show that three factors affected usage of digital platform which are digital literacy, building customer relationships and the development of digital ecosystems. As a conclusion, findings show that digital literacy factor, bulding customer relationship and the development of digital ecoystems play major roles in the usage of digital platform by micro and small enterprises. As implications for this study, the findings strengthen the theory related to digital platform usage, as well as provide useful information and guidance to stakeholders in formulating educational programmes related to digital platform for micro, small and medium sized entrepreneurs in Malaysia.

Keywords

digital literacy; Digital platform usage; micro and small enterprises; qualitative
https://doi.org/10.17576/pengurusan-2020-59-05

Citation

Ramdan, M. R., Abdullah, N. L., Mat Isa, R., & Hanafiah, M. H. (2020). Meneroka Faktor-faktor yang Mempengaruhi Penggunaan Platform Digital oleh Perusahaan Mikro dan Kecil. Jurnal Pengurusan, 59, 37–51. https://doi.org/10.17576/pengurusan-2020-59-05

@article{ramdan2020meneroka,
  title={Meneroka Faktor-faktor yang Mempengaruhi Penggunaan Platform Digital oleh Perusahaan Mikro dan Kecil},
  author={Ramdan, Mohamad Rohieszan and Abdullah, Nor Liza and Mat Isa, Rosmah and Hanafiah, Mohd Hizam},
  journal={Jurnal Pengurusan},
 

volume={59},
  number={},
  pages={37—51},
  year={2020},
  doi={https://doi.org/10.17576/pengurusan-2020-59-05},
  publisher={Penerbit UKM},
}

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59 (2020) 37 – 51

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