Penggunaan Media Sosial di Tempat Kerja dan Tingkah Laku Inovatif Pekerja dalam Kalangan Milenial
Social Media Usage in Workplace and Employee Innovative Behaviour among Millennials

Fakulti Ekonomi dan Pengurusan
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

wanrose@ukm.edu.my

UKM-Graduate School of Business
Universiti Kebangsaan Malaysia,
43600 UKM Bangi, Selangor, MALAYSIA.

idarosnita@ukm.edu.my

Abstract

A major driver to the organizational innovation is an employee who has innovative behavior. This study emphasizes the importance of the social media usage in workplace in encouraging employee innovative behavior. Context of this study is Millennial because are dominating the world of work and lead organizational innovation. Therefore, the objective of this study is to test the social media usage in fostering innovative behavior among Millennials in the workplace and Millennial’s job characteristics as a mediator of the relationship. The questionnaires were distributed to Millennial in several organizations in Malaysia. Data obtained were tested using the PLS-SEM method and the results showed that there is a significant relationship between the social media usage in the workplace with the innovative behavior and Millennial job characteristics mediates the relationship. This study will add empirical evidence to the body of knowledge and practically the organization needs to be sensitive to the Millennial working style in line with technology development.

Keywords

employee innovative behaviour; millennial; millennial job characteristic; organizational innovation; PLS-SEM; Social media usage
https://doi.org/10.17576/pengurusan-2021-61-08

Citation

Abdul Hamid, R., & Ismail, I. R. (2021). Penggunaan Media Sosial di Tempat Kerja dan Tingkah Laku Inovatif Pekerja dalam Kalangan Milenial. Jurnal Pengurusan, 61, 95–108. https://doi.org/10.17576/pengurusan-2021-61-08

@article{abdulhamid2021penggunaan,
  title={Penggunaan Media Sosial di Tempat Kerja dan Tingkah Laku Inovatif Pekerja dalam Kalangan Milenial},
  author={Abdul Hamid, Roshayati and Ismail, Ida Rosnita},
  journal={Jurnal Pengurusan},
 

volume={61},
  number={},
  pages={95—108},
  year={2021},
  doi={https://doi.org/10.17576/pengurusan-2021-61-08},
  publisher={Penerbit UKM},
}

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61 (2021) 95 – 108

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