Perceptions on Renewable Energy Use in Malaysia: Mediating Role of Attitude
Persepsi Penggunaan Tenaga Keterbaharuan di Malaysia: Sikap Sebagai Peranan Pengantara

Faculty of Economics and Management
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA

azah@ukm.edu.my

Nottingham University Business School
The University of Nottingham Malaysia Campus
Jalan Broga, 43500 Semenyih
Selangor Darul Ehsan, MALAYSIA

mamunur.rashid@nottingham.edu.my

Faculty of Economics and Management
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA

norasiah@ukm.edu.my

Faculty of Economics and Management
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA

shahalam@ukm.edu.my

Abstract

This study investigates the perception towards renewable energy use in Malaysia. A survey of in the Klang-valley area yield responses from 200 respondents. Then, the data were analysed using exploratory factor analysis and multiple regression analysis. Five factors emerge from the factor analysis namely relative advantage, perceived behavioural control, ease of use, awareness, and benefit-cost trade-off. Multiple regression analysis is conducted to examine the explanatory power of these five factors in predicting the intention to use renewable energy. Results of the analysis show that 1) relative advantage and perceived behavioural controls positively mediate attitude towards renewable energy and 2) attitude positively mediates intention to use renewable energy. However, ease of use, benefit-cost trade-off and awareness positively but directly influence intention to use renewable energy. In conclusion, this study contributes to the literatures on social barriers to renewable energy in emerging nations and on theory of planned behaviour.

Keywords

alternative energy; attitude; Renewable energy; Theory of planned behaviour

Citation

Ahmad, A., Rashid, M., Omar, N. A, & Alam, S. S. (2014). Perceptions on Renewable Energy Use in Malaysia: Mediating Role of Attitude. Jurnal Pengurusan, 41, 123–131.

@article{ahmad2014perceptions,
  title={Perceptions on Renewable Energy Use in Malaysia: Mediating Role of Attitude},
  author={Ahmad, Azhar and Rashid, Mamunur and Omar, Nor Asiah and Alam, Syed Shah},
  journal={Jurnal Pengurusan},
 

volume={41},
  number={},
  pages={123—131},
  year={2014},
  doi={},
  publisher={Penerbit UKM},
}

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41 (2014) 123 – 131

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