Psychographic and Demographic Profiles of Credit Card and Non-Credit Cardholders in Urban Malaysia

Maktab Kerjasama Malaysia
103 Jalan Templer
P.O Box 60
46700 Petaling Jaya
Malaysia


Faculty of Economics & Administration
Universiti Malaya
Lembah Pantai
59100 Kuala Lumpur, Malaysia


Abstract

The study attempts to delineate the demographic and lifestyle characteristics of male credit card holders and non-holders in Malaysia. The two groups are compared using seven demographic and eight lifestyle variables. The results indicate that credit card holders tend to be slightly older. married with children, have higher level of education and income, and are either professionals or work in a managerial capacity. The lifestyle profiles indicate that card holders tend to be low in their disbelief in credit, more self confident, socially active, risk oriented and less price conscious in their purchase behaviour.

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Citation

Dan Singh, I. K., & Othman, M. N. (1995). Psychographic and Demographic Profiles of Credit Card and Non-Credit Cardholders in Urban Malaysia. Jurnal Pengurusan, 14, 59–79.

@article{dansingh1995psychographic,
  title={Psychographic and Demographic Profiles of Credit Card and Non-Credit Cardholders in Urban Malaysia},
  author={Dan Singh, Indar Kaur and Othman, Md. Nor},
  journal={Jurnal Pengurusan},
 

volume={14},
  number={},
  pages={59—79},
  year={1995},
  doi={},
  publisher={Penerbit UKM},
}

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14 (1995) 59 – 79

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