Reliability Assessment for Cross-cultural Measurement Comparability

Jabatan Pemasaran
Fakulti Pengurusan Perniagaan
Universiti Kebangsaan Malaysia
43600 UKM Bangi
Selangor D.E.


Jabatan Pemasaran
Fakulti Pengurusan Perniagaan
Universiti Kebangsaan Malaysia
43600 UKM Bangi
Selangor D.E.


Abstract

The problem with measurement comparability in cross-cultural studies arises when researchers attempt to attribute differences in obtained scores to cutural influences. It is a common approach among researchers in marketing to use a standardised instrument cross-culturally to ensure comparability. The author suggests the performance of reliability assess,emts as a basis for determining the appropriateness of using standardised instruments although the evidence of comparability is inconclusive.

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Citation

Nik Yacob, N. R., & Rejab, I. (1992). Reliability Assessment for Cross-cultural Measurement Comparability. Jurnal Pengurusan, 11, 15–24.

@article{nikyacob1992reliability,
  title={Reliability Assessment for Cross-cultural Measurement Comparability},
  author={Nik Yacob, Nik Rahimah and Rejab, Ismail},
  journal={Jurnal Pengurusan},
 

volume={11},
  number={},
  pages={15—24},
  year={1992},
  doi={},
  publisher={Penerbit UKM},
}

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11 (1992) 15 – 24

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