Strategi dan Corak Pengantarabangsaan Perniagaan Agro di Malaysia
Strategy and Pattern of Internationalization of Agro Business in Malaysia

Pusat Pengajian Pengurusan
Fakulti Ekonomi dan Pengurusan
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

zizahcs@ukm.edu.my

Pusat Pengajian Pengurusan
Fakulti Ekonomi dan Pengurusan
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

rosmah@ukm.edu.my

Industrial Automation Section
Universiti Kuala Lumpur - Malaysian France Institute
Jalan Teras Jernang, Seksyen 14
43650 Bandar Baru Bangi, Selangor, MALAYSIA.

ridzuan@unikl.edu.my

Pusat Pengajian Pengurusan
Fakulti Ekonomi dan Pengurusan
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

rj2526@ukm.edu.my

Abstract

This article examines the internationalization strategy among small and medium enterprises (SMEs) in agro industry. The objectives of this study are to identify the entry mode and market selection strategies in the internationalization of agro SMEs, and to determine how the company’s characteristics affecting the speed of internationalization process. The case study was adopted involving five agro SMEs in Malaysia. The study found that agro SME companies utilised a variety of entry mode strategies such as direct export, joint ventures, and foreign partners to penetrate into international market. The study identified that the characteristics of the company such as types of product, types of business, and ownership are major factors affecting the choice of foreign entry mode and markets selection, which in turn determines the pattern of internationalization that can be either traditional or born-global. This article proposes a typology of internationalization pattern and several propositions regarding the internationalization process. This study provides guidance to owners/ managers of agro businesses to penetrate into global market. Whereas for the policy makers, it could be the basis for establishing guidelines in helping agribusiness industry to compete internationally.

Keywords

agro business industry; emerging countries; internationalization process; pattern internationalization; the entry mode strategy
http://dx.doi.org/10.17576/pengurusan-2016-48-13

Citation

Che Senik, Z., Mat Isa, R., Md Sham, M., & Jabir, R. (2016). Strategi dan Corak Pengantarabangsaan Perniagaan Agro di Malaysia. Jurnal Pengurusan, 48, 161–171. http://dx.doi.org/10.17576/pengurusan-2016-48-13

@article{chesenik2016strategi,
  title={Strategi dan Corak Pengantarabangsaan Perniagaan Agro di Malaysia},
  author={Che Senik, Zizah and Mat Isa, Rosmah and Md Sham, Ridzuan and Jabir, Ratana},
  journal={Jurnal Pengurusan},
 

volume={48},
  number={},
  pages={161—171},
  year={2016},
  doi={http://dx.doi.org/10.17576/pengurusan-2016-48-13},
  publisher={Penerbit UKM},
}

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48 (2016) 161 – 171

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