Strategi dan Proses Membuat Keputusan: Kajian Eksperimen Menggunakan Sistem Sokong Keputusan

Jabatan Pengurusan Fakulti Pengurusan Perniagaan Universiti Kebangsaan Malaysia 43600 UKM Bangi Selangor D.E.


Abstract

An experiment was conducted to investigate the strategy and the process used by decision makers to solve Multi Criteria Decision Problems using a Decision Support System. In this experiment, subjects were given a task where they were required to obtain all the necessary information and used the information for evalution in the decision making process using a software developed specially for the experiment. Sixty-four university students volunteered as subject and they were asked to play the role of an admission officer of a university. The task was to assess twenty hypothetical profiles of candidates seeking admission to a university and to make decisions as to whether to accept or to reject the candidates. The research findings showed that (1) all data were not utilized for a decision-making task involving multiple criteria; (2) subjects actions on data acquisition were guided by their cognitive preference of the attributes; i.e., the attribute which was perceived as most important was accessed first followed by the next important attribute and so on; (3) the data acquisition direction was by attributes; and (4) there was no specific direction for the evaluation process.

Keywords

Citation

Hussain, H. H. (1991). Strategi dan Proses Membuat Keputusan: Kajian Eksperimen Menggunakan Sistem Sokong Keputusan. Jurnal Pengurusan, 10, 27–47.

@article{hussain1991strategi,
  title={Strategi dan Proses Membuat Keputusan: Kajian Eksperimen Menggunakan Sistem Sokong Keputusan},
  author={Hussain, Hidayat},
  journal={Jurnal Pengurusan},
 

volume={10},
  number={},
  pages={27—47},
  year={1991},
  doi={},
  publisher={Penerbit UKM},
}

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10 (1991) 27 – 47

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