Strategi Pemasaran Saham-Saham Amanah Bumiputera Di Malaysia

Jabatan Pemasaran
Universiti Kebangsaan Malaysia


Abstract

Involvement of the Bumiputras in the stock market is a new phenomenon. In an effort by the government to increase the Bumiputra capital equity, a’unit trust known as Amanah Saham MARA Bhd. (ASMB) was introduced in 1967 The main objective of the formation of ASMB is to help Bumiputras increase their participatron in the sharemarket. As a result of the ineffectiveness of ASMB in acieving its, Amanah Saham Nastonał Bhd. (ASNB) was formed: Even though the objective of both these bodies are almost alike, nevertheless the marketing strategy being used are different. This article tries to see the differences in the use of marketing strategy.

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Citation

Mohd. Said, Z. A. (1983). Strategi Pemasaran Saham-Saham Amanah Bumiputera Di Malaysia. Jurnal Pengurusan, 2, 99–113.

@article{mohdsaid1983strategi,
  title={Strategi Pemasaran Saham-Saham Amanah Bumiputera Di Malaysia},
  author={Mohd. Said, Zainal Abidin},
  journal={Jurnal Pengurusan},
 

volume={2},
  number={},
  pages={99—113},
  year={1983},
  doi={},
  publisher={Penerbit UKM},
}

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2 (1983) 99 – 113

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