Pusat Pengajian Pengurusan Perniagaan
Fakulti Ekonomi dan Perniagaan
Universiti Kebangsaan Malaysia
43600 UKM Bangi,
Selangor D.E. Malaysia
Abstract
Even though the fundamentals of takaful were laid centuries ago, its modern form only appeared in the last twenty five years. Its growth had been remarkable especially in Malaysia. Despite of the impressive growth rate, its penetration rate compared to that of insurance is still minimal. Being a relatively recent phenomenon, takaful operators need to provide a credible, effective, efficient and significant alternative against conventional insurers. In order to be more relevant in the marketplace, they need to increase the awareness of the masses, relook at their present distribution channels, keep · abreast with the latest technologies, introduce new appropriate products and reposition themselves more as a risk management advocator and these need to be done in earnest and immediately.
Keywords
Citation
@article{sharif2004takaful,
title={Takaful – Development and Challenges Over 20 Years of Its Existence in Malaysia},
author={Sharif, Kamaruddin},
journal={Jurnal Pengurusan},
number={},
pages={3—13},
doi={},
publisher={Penerbit UKM},
}
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