The Antecedents of Loyalty Patronage Behaviour

Department of Marketing
Faculty of Business Management
43600 UKM Bangi,
Selangor Darul Ehsan Malaysia


Graduate School of Administration
University of New England Armadale
NSW 2351 Australia


Abstract

This study tests the model of loyalty patronage behaviour which involves lifestyles, shopping orientations, past purchase experiences, and alternately customers store image and store image congruity. The results of this study supported the proposed model, while suggesting the inclusion of the influence of lifestyles on past purchase experiences. It also concludes that it is sufficient for future research on loyalty patronage to use either customers store image or store image congruity.

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Citation

M. Zain, O., & Jabri, M. (1996). The Antecedents of Loyalty Patronage Behaviour. Jurnal Pengurusan, 15, 63–90.

@article{zain1996antecedents,
  title={The Antecedents of Loyalty Patronage Behaviour},
  author={M. Zain, Osman and Jabri, Muayyad},
  journal={Jurnal Pengurusan},
 

volume={15},
  number={},
  pages={63—90},
  year={1996},
  doi={},
  publisher={Penerbit UKM},
}

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15 (1996) 63 – 90

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