The Effect of Entrepreneurial Orientation Dimensions on Takaful Agency’s Business Performance in Malaysia
Kesan Keusahawanan Orientasi terhadap Prestasi Perniagaan Agensi Takaful di Malaysia

School of Business and Management
Asia Pacific University of Technology & Innovation
Technology Park Malaysia
57000 Bukit Jalil, Kuala Lumpur, MALAYSIA.

muhd_azrin@apu.edu.my

Faculty of Economics and Muamalat
Universiti Sains Islam Malaysia
Bandar Baru Nilai
71800 Nilai, Negeri Sembilan, MALAYSIA.

akalsom@usim.edu.my

Faculty of Economics and Management
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

norasiah@ukm.edu.my

Abstract

This study aimed to examine the relationship among the five dimensions of entrepreneurial orientations (innovativeness, risk taking, autonomy, competitive aggressiveness, and proactiveness) and performance of Takaful agencies in Malaysia. A total of 211 questionnaires were collected via purposive sampling from Takaful agency’s managers from three main Takaful operators namely Etiqa, Takaful Malaysia and Takaful Ikhlas. A structural equation model that assessed the relationship between the proposed variables was tested using PLS 2.0. The findings revealed that out of the five dimensions of entrepreneurial orientation, proactiveness and autonomy were found to have significant influence on business performance.

Keywords

agencies; business performance; entrepreneurial orientation; Malaysia; takaful

Citation

Nazri, M. A., Abd. Wahab, K. A., & Omar, N. A (2015). The Effect of Entrepreneurial Orientation Dimensions on Takaful Agency’s Business Performance in Malaysia. Jurnal Pengurusan, 45, 83–94.

@article{nazri2015effect,
  title={The Effect of Entrepreneurial Orientation Dimensions on Takaful Agency’s Business Performance in Malaysia},
  author={Nazri, Muhamad Azrin and Abd. Wahab, Kalsom and Omar, Nor Asiah},
  journal={Jurnal Pengurusan},
 

volume={45},
  number={},
  pages={83—94},
  year={2015},
  doi={},
  publisher={Penerbit UKM},
}

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45 (2015) 83 – 94

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