The Influence of Corporate Social Responsibility (CSR) Activities on Consumers’ Purchasing Behavior
Pengaruh Aktiviti Tanggungjawab Sosial Korporat (CSR) terhadap Kelakuan Pembeli Pengguna

Faculty of Management
Multimedia University
Persiaran Multimedia
63100 Cyberjaya, Selangor, MALAYSIA.

bhteh@mmu.edu.my

Department of Accounting and Finance
Faculty of Economics and Management
Universiti Putra Malaysia
43400 UPM Serdang, Selangor, MALAYSIA.

tzesan@upm.edu.my

Department of Accounting and Finance
Faculty of Economics and Management
Universiti Putra Malaysia
43400 UPM Serdang, Selangor, MALAYSIA.

laitengphang@hotmail.com

Department of Accounting and Finance
Faculty of Economics and Management
Universiti Putra Malaysia
43400 UPM Serdang, Selangor, MALAYSIA.

hasm@upm.edu.my

Faculty of Business, Communication & Law
Inti International University
Persiaran Perdana BBN, Putra Nilai
71800 Nilai, Negeri Sembilan, MALAYSIA.

tzechin.ong@newinti.edu.my

Abstract

The purpose of this paper is to examine the influence of Corporate Social Responsibility (CSR) activities, which include economic, environmental, social, and legal concerns on consumers’ purchasing behavior in the Malaysian context. A questionnaire was developed to collect data from the respondents using snowballing sampling. This research found mixed results in term of significance of the relationships between economic, social, and legal concerns and consumers’ purchasing behavior. Environmental concerns had an insignificant relationship with consumers’ purchasing behavior. The results of this research may help managers in managing their businesses, since a single CSR strategy cannot be competitive for corporations to participate in the current global business environment. The findings may be useful to policymakers as it encourages corporations to engage actively in CSR. The outcome of this research may expand the knowledge base on CSR, since most of the investigations on consumers’ responses to CSR have been limited to a few states in Malaysia.

Keywords

consumers’ purchasing behavior; Corporate social responsibility; economic concerns; environmental concerns; social concerns and legal concerns
https://doi.org/10.17576/pengurusan-2019-56-06

Citation

Teh, B. H., Ong, T. S., Pang, L. T., Muhammad, H., & Ong, T. C. (2019). The Influence of Corporate Social Responsibility (CSR) Activities on Consumers’ Purchasing Behavior. Jurnal Pengurusan, 56, 59–71. https://doi.org/10.17576/pengurusan-2019-56-06

@article{teh2019influence,
  title={The Influence of Corporate Social Responsibility (CSR) Activities on Consumers’ Purchasing Behavior},
  author={Teh, Boon Heng and Ong, Tze San and Pang, Lai Teng and Muhammad, Haslinah and Ong, Tze Chin},
  journal={Jurnal Pengurusan},
 

volume={56},
  number={},
  pages={59—71},
  year={2019},
  doi={https://doi.org/10.17576/pengurusan-2019-56-06},
  publisher={Penerbit UKM},
}

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56 (2019) 59 – 71

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