Understanding Technology Adoption Practices Among Malaysian Home-Grown Food and Beverage Franchisors to Foster Business Growth
Memahami Amalan Penerimaan Teknologi Dalam Kalangan Francaisor Makanan dan Minuman Malaysia untuk Memupuk Pertumbuhan Perniagaan

Faculty of Industrial Management
Universiti Malaysia Pahang Al- Sultan Abdullah
Lebuh Persiaran Tun Khalil Yaakob 26300, Kuantan Pahang, MALAYSIA.

ashykin@umpsa.edu.my

Faculty of Economics and Management
Universiti Kebangsaan Malaysia
43600 UKM Bangi, Selangor, MALAYSIA.

mhhh@ukm.edu.my

Faculty of Industrial Management
Universiti Malaysia Pahang Al- Sultan Abdullah
Lebuh Persiaran Tun Khalil Yaakob 26300, Kuantan Pahang, MALAYSIA.

fadzline@umpsa.edu.my

Faculty of Management and Economics
Universiti Pendidikan Sultan Idris
35900 Tanjong Malim, Perak, MALAYSIA.

rohieszan@fpe.upsi.edu.my

Faculty of Industrial Management
Universiti Malaysia Pahang Al- Sultan Abdullah
Lebuh Persiaran Tun Khalil Yaakob 26300, Kuantan Pahang, MALAYSIA.

mpk23001@student.umpsa.edu.my

Abstract

Recently, franchising has emerged as a prominent avenue for business expansion, attracting numerous
entrepreneurs in local and international markets. While the prevalence of franchise businesses continues to rise,
some businesses struggle to achieve growth due to their failure to leverage technology effectively, thereby failing
to distinguish themselves from competitors. To remain competitive, franchisors must embrace technology in
franchise operations. However, existing literature predominantly focuses on technology utilisation within SMEs,
with limited insights into its application within the franchise sector. More importantly, studies on technology
adoption practices within the Malaysian franchise industry remain insufficient for business growth.
Understanding Malaysian franchisors’ technology adoption guide strategies for competitive market edge and
sustained growth. The present study aims to fill this gap by exploring the technology adoption practices of
Malaysian franchisors through qualitative analysis of six franchisor companies. Data collected through focus
group discussion and analysed using thematic analysis revealed four key themes: Product Management, Training
and Support, Business Communication, and Performance Monitoring. A new conceptual model for technology
adoption in Malaysian franchising is proposed, contributing fresh insights to the field. These findings can inform
policymakers, agencies, and franchise investors, enhancing strategies and programs to boost the franchise sector
in Malaysia.

Keywords

best practices; business growth; Franchising; franchisor; technology adoption
https://doi.org/10.17576/pengurusan-2024-72-3

Citation

Abd Aziz, N. A., Hanafiah, M. H., Muhamad Tamyez, P. F., Ramdan, M. R., & Sabaran, N. N. H (2024). Understanding Technology Adoption Practices Among Malaysian Home-Grown Food and Beverage Franchisors to Foster Business Growth. Jurnal Pengurusan, 72, –. https://doi.org/10.17576/pengurusan-2024-72-3

@article{,
  title={Understanding Technology Adoption Practices Among Malaysian Home-Grown Food and Beverage Franchisors to Foster Business Growth},
  author={Abd Aziz, Nurul Ashykin and Hanafiah, Mohd Hizam and Muhamad Tamyez, Puteri Fadzline and Ramdan, Mohamad Rohieszan and Sabaran, Nur Nabila Huda},
  journal={Jurnal Pengurusan},
 

volume={72},
  number={},
  pages={—},
  year={2024},
  doi={https://doi.org/10.17576/pengurusan-2024-72-3},
  publisher={Penerbit UKM},
}

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