Unleashing the Competitive Advantage of Malaysian Private Housing Developers through Product Analysis
Menjayakan Kelebihan Daya Saing Pemaju Perumahan Swasta Malaysia Melalui Analisis Produk

School of Housing, Building and Planning
Universiti Sains Malaysia
11800 USM Penang, MALAYSIA.

masturaj@usm.my

School of Housing, Building and Planning
Universiti Sains Malaysia
11800 USM Penang, MALAYSIA.

araofud@usm.my

School of Housing, Building and Planning
Universiti Sains Malaysia
11800 USM Penang, MALAYSIA.

espee85@gmail.com

School of Housing, Building and Planning
Universiti Sains Malaysia
11800 USM Penang, MALAYSIA.

farazi3ra@yahoo.com.my

Abstract

Malaysian housing developers produce a range of products that has the characteristics of being large, expensive and durable. Nonetheless, the protracted development process exposes the developer to a high level of risk. Previous product development studies had focused on the technical elements of development rather than managerial aspects. This paper examines the contribution of product characteristics to the competitive advantage of Malaysian private housing developers. Using semi-structured snowball interviews, this qualitative study aims to elucidate upon the success factors of private housing developers. Ten successful housing developers were chosen for this research. The findings suggest that successful project management coupled with a product selling price that reflects the location, quality and innovativeness of the product, count toward the developer’s reputation and branding. This paper expands the academic housing development literature by providing specific and in-depth information on housing developer products in Malaysia.

Keywords

competitive advantage; private housing developer; Product characteristics; qualitative approach

Citation

Jaafar, M., Hj Nuruddin, A. R., Syed Abu Bakar, S. P., & Mohd Raslim, F. M. (2015). Unleashing the Competitive Advantage of Malaysian Private Housing Developers through Product Analysis. Jurnal Pengurusan, 45, 95–104.

@article{jaafar2015unleashing,
  title={Unleashing the Competitive Advantage of Malaysian Private Housing Developers through Product Analysis},
  author={Jaafar, Mastura and Hj Nuruddin, Azlan Raofuddin and Syed Abu Bakar, Syed Putra and Mohd Raslim, Faraziera},
  journal={Jurnal Pengurusan},
 

volume={45},
  number={},
  pages={95—104},
  year={2015},
  doi={},
  publisher={Penerbit UKM},
}

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45 (2015) 95 – 104

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