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The introduction of departure levy in the airline industry is becoming a common practice globally, intending to generate revenue and address environmental concerns. However, the impact of these levy on passengers’ behaviour remains a topic of debate. To better understand the factors influencing Malaysian airline passengers’ behaviour in response toContinue Reading

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Research into the effect of users’ trust in social media for travel consumption remains unaddressed within tourism literature. Hence, the principal goal of this research is to examine factors influencing users’ trust in travel information provided in social networking services (SNS). Multiple regression analysis was the chosen method of dataContinue Reading