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Based upon existing literature, stress at the workplace has a negative effect on commitment. The negative effect on commitment jeopardizes individual productivity. The purpose of the present study is to determine the indirect effects of occupational stressors on individual productivity through the analysis of commitment variables. The respondents were selectedContinue Reading

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The present paper proposes a new instrument for measuring relationship marketing that is uniquely designed for the foodservice industry. In particular, the underlying dimensions of relationship marketing as perceived by customers are identified. The proposed 31-item instrument is empirically tested for unidimensionality, reliability and validity using both exploratory and confirmatoryContinue Reading