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The purpose of this paper is to examine the influence of Corporate Social Responsibility (CSR) activities, which include economic, environmental, social, and legal concerns on consumers’ purchasing behavior in the Malaysian context. A questionnaire was developed to collect data from the respondents using snowballing sampling. This research found mixed resultsContinue Reading

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This study attempts to confirm the likelihood of Corporate Social Responsibility (CSR) activities giving different effects on brand image components and whether corporate reputation mediates these effects. Four action-based types of CSR, namely the economic, legal, ethical and philanthropic, were analyzed and tested in this study. This study employs quantitativeContinue Reading

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Managers could opportunistically misuse corporate social responsibility (CSR) to obfuscate earnings management (EM) by reporting more CSR activities that eventually accomplished stakeholders’ advocacy as their demands on CSR are satisfied. Likewise, sensitive industries have a higher commitment to CSR to appease their stakeholders’ adverse reactions to the nature of theirContinue Reading