Effect of Ethnocentrism and Patriotism on the Buying Intention of Malaysian National Car
2022-10-15
Malaysia is one of the Asian countries that triumph in producing national car with an outstanding achievements in automotive industry. Nowadays, Proton and Perodua are the famous Malaysian car brands among its citizens, where Perodua become the top of the list. Malaysian citizens appreciate and support Malaysian brand to demonstrateContinue Reading