The rise in the number of small and medium businesses competing in foreign markets has led to growing interest among researchers in the study of the international activities of these firms. Previous studies have focused on how small businesses successfully compete in the market alongside larger and resourceful firms despiteContinue Reading
One area of strategic interest in international marketing research relates to the concept of export marketing orientation. Although there has been substantial literature in the area, very few scholars have attempted to examine the relationship between export market orientation and export performance, especially in the context of countries in aContinue Reading
This study investigates the role of innovativeness and learning orientation on the internationalisation performance of small and medium entrepreneurial firms. Exporting has been the most appropriate mode of expansion into foreign market for SMEs due to lower risk and less resource commitment. The literature insists that future study should payContinue Reading