Gelagat Pengguna Islam: Satu Disiplin atau Sub-Disiplin?
2022-10-11
This article aims to identify the appropriateness of classifying Islamic consumer behaviour (GPI) as a sub-discipline. To date, consumer behaviour (GP) is classified as a sub-discipline of marketing and such a classification is also extended to the GPI. Looking at the evolution of knowledge development on GP, especially GP fromContinue Reading