Analysing the Moderating Effects of Generational Cohorts on Brand Loyalty in the Malaysian Footwear Industry
2022-10-10
This study aims to determine if the factors affecting brand loyalty in the footwear industry are moderated by generational cohorts (Baby Boomers, Generation X, and Millennials). It also examines if product quality, product style, produce price, brand image, service quality, and store environment are antecedents to brand loyalty in theContinue Reading