Orientasi Pasaran Eksport dan Prestasi Eksport: Satu Kajian Empirikal ke atas Firma Perabot di Malaysia
2022-10-10
One area of strategic interest in international marketing research relates to the concept of export marketing orientation. Although there has been substantial literature in the area, very few scholars have attempted to examine the relationship between export market orientation and export performance, especially in the context of countries in aContinue Reading