What are the Attractiveness Aspects that Influence Customer Loyalty to Homestays? A Study in Taiwan
2022-10-08
The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; homestay operation and management; and homestay geist and community co-prosperity. The hypothesesContinue Reading