loyalty – Jurnal Pengurusan

Impak Kepercayaan dan Kesetiaan Pendeposit Lembaga Tabung Haji (TH) terhadap Risiko Kecairan

On: October 8, 2022

Recently Lembaga Tabung Haji (TH) has been negatively accused from various aspects which may tarnish its reputation. This scenario receives bad reaction from depositors, reducing their trust and loyalty, which leads to withdrawal of deposits. This study aims to identify factors that influence the trust and loyalty of TH besidesContinue Reading

The Influence of Spiritual Brand Attributes Towards the Corporate Brand Image of Islamic Banking Institutions in Malaysia

By: syazahzwni

On: October 8, 2022

Incorporation of religious and spiritual values distinguishes the Islamic banking institution from its conventional counterpart. Yet, only a few studies concentrated to connect the spiritual aspects of Islamic banks with customers’ perceived image. This study attempts to determine the relationship of spiritual brand attributes, corporate brand image, and customer loyaltyContinue Reading