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Takaful operators in countries dominated by Muslim are still experiencing low penetration rate. New emerging customer segments have higher expectation where Takaful operators need more innovative approaches in acquiring and retaining customers. Moreover, Takaful companies need to apply marketing, societal and entrepreneurial concept to make the industry more competitive. AlthoughContinue Reading

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This paper explores the influence of workplace characteristics on the determinants of over-education and overskilling in Malaysia. Based on the 2007 Productivity Investment Climate Survey (PICS-2) dataset, about 19 percent of workers are over-educated while 29 percent are overskilled (7% severely overskilled and 22% moderately overskilled). The multinomial logit revealsContinue Reading

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Consumer-based brand equity is essential in marketing strategy as it can affect firm performance. This study examines the relationship between country of origin effect on consumer-brand equity, for a selected product category in Malaysian market. In this context, a conceptual research model was developed based on previous literature of brandContinue Reading

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This study is aimed at explaining factors influencing the intention to be a partner amongst bank customers in musharakah mutanaqisah home financing. Drawing upon the theory of planned behavior (TPB), this study assesses the model in order to examine the effects of three explanatory factors namely attitude, subjective norm andContinue Reading

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This study aimed at examining the relationship among program benefits (utilitarian/monetary, hedonic, and symbolic), program satisfaction, and loyalty (program loyalty and store loyalty) in the retail context in Malaysia. A total of 300 questionnaires were collected via convenience sampling from program members of hypermarkets and superstores in Malaysia. A structuralContinue Reading

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This study discusses the importance of implementing E-Syariah, which is a Government-to-Citizen (G2C) application, in fulfilling the needs to improve Shariah Courts’ administration in Malaysia. Its objective is to identify factors that affect the intention and utilization of E-Syariah by its targeted users, the Malaysian Shar’ie lawyers, which are currentlyContinue Reading

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This study explores the relationship between human resource management (HRM) and organizational performance of manufacturing organizations in Malaysia. A total of 137 organizations were involved in this study. Multiple regression analysis results showed that there was a multi collinearity problem among the HRM variables, but this problem was resolved usingContinue Reading

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This paper investigates the relationship between ultimate ownership concentration and the extent of leverage in the context of Malaysia. The data of this study include 478 publicly listed firms from2001 to 2012. The results show that ultimate ownership concentration has U-shaped relationship with leverage, with the turning point being atContinue Reading

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In the past years, regulators and the business communities had expressed worries about the alarming rate at which firms or corporations collapse due to the mismanagement and manipulation of resources as seen in the cases of Enron, WorldCom in the United States of America; and to be specific in Malaysia,Continue Reading