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The pandemic’s negative impact on SMEs’ performance have been particularly felt as a result of changes in consumer behavior. Therefore, strategic actions are required to accelerate the growth of SMEs in the post-pandemic era. Based on the Dynamic Capabilities Theory, the aim of this study was to analyze the effectContinue Reading

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Takaful operators in countries dominated by Muslim are still experiencing low penetration rate. New emerging customer segments have higher expectation where Takaful operators need more innovative approaches in acquiring and retaining customers. Moreover, Takaful companies need to apply marketing, societal and entrepreneurial concept to make the industry more competitive. AlthoughContinue Reading

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We addressed three research questions in this study: (1) What is the effect of market orientation on entrepreneurial success? (2) What is the relationship between market orientation and entrepreneurial learning intensity?; and (3) To what extent could entrepreneurial learning intensity enhance the relationship of market orientation – entrepreneurial success? DrawingContinue Reading