Relationship Quality and E-Loyalty towards Online Travel Agency (OTA): Social Exchange Theory Perspective
2022-10-09
Drawing from the social exchange theory, the study extends the merits model of ICTR and examine the correlation of communication, transaction, and relational on relationship quality and e-loyalty towards the online travel agency (OTA). The data for the present study were collected from 190 tourists in Sabah, Malaysia. For ourContinue Reading