perceived enjoyment – Jurnal Pengurusan

Determinants of Online Group Buying Behaviour: The Moderating Role of Informational Social Influence

On: October 9, 2022

This study aims to develop a theoretical model to explicate online group buying behaviour. The research was based on Technology Acceptance Model (TAM) and two determinants of perceived enjoyment and informational social influences. A total of 150 usable questionnaires are collected and analysed using a multiple regression analysis to examineContinue Reading

Examining Users’ Trust in the Travel Information Provided in Social Networking Services (SNS)

By: syafiqahazieati

On: October 8, 2022

Research into the effect of users’ trust in social media for travel consumption remains unaddressed within tourism literature. Hence, the principal goal of this research is to examine factors influencing users’ trust in travel information provided in social networking services (SNS). Multiple regression analysis was the chosen method of dataContinue Reading