By:
On:

In recent decades, consumers have been eventually shifting towards responsive green consumption behaviour. This study will examine the role of the perceived value (social value, environmental value and economic value) on green consumption attitude and which, in turn, affects young consumers’ purchase intention towards eco-bag. A conceptual model was adoptedContinue Reading

By:
On:

The aim of this study is to examine the effects of marketing stimuli factors on consumers’ perceived value and subsequently on their actual purchase of organic food in Malaysia. Five key marketing stimuli variables were examined in this study, and they were product attributes, price, availability, sales promotion and marketingContinue Reading

By:
On:

Research into the effect of users’ trust in social media for travel consumption remains unaddressed within tourism literature. Hence, the principal goal of this research is to examine factors influencing users’ trust in travel information provided in social networking services (SNS). Multiple regression analysis was the chosen method of dataContinue Reading