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This study investigates the influences of various types of green message (self-benefit and other-benefit appeals) on consumers’ green purchase intentions among Malaysians and Iranians. In particular, this study examines whether the type of appeal affects consumers’ purchase intentions differently, and whether this effect is moderated by the consumer’s home country.Continue Reading

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In Malaysia, the Halal logo and certification has a significant religious cue that might peripherally generate a favourable attitude towards advertisement among Muslims. Prior findings have stated that Islamic religious symbol influenced Muslim consumers’ favourable attitude towards the advertising. Advertisements that portray value positions consistent with the intended consumers areContinue Reading

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This study aims to examine factors that influence purchase intention towards generic drugs in Malaysia. We proposed that perceived risk and trust are the determinants of purchase intention towards generic medicines. Self-administered questionnaires were distributed using both offline and online method. 283 responses were collected and analysed using SmartPLS versionContinue Reading