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The emergence of digital technology platforms such as crowdsourcing platform allows SMEs to establish an unmediated connection between suppliers and the customers; hence, enabling a close engagement with other stakeholders. Crowdsourcing practice offers the SMEs an unprecedented opportunity to enhance their business performance via the utilization of a large poolContinue Reading

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Small businesses look for cooperative relationships with foreign partners to build competitive advantage in export markets. In addition, the ability of small businesses to compete is also strongly related to human capital specifically the managerial competences. This study aims to investigate the effect of managerial competences on the relationship quality,Continue Reading

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This study examines the relationship between image, corporate social responsibility (CSR), relationship quality and loyalty among shoppers of grocery items. To achieve the research objective, 191 questionnaires were conveniently distributed to students of a public university in Selangor. Using AMOS, results of the analysis show that image and CSR haveContinue Reading

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This study aims to identify whether there are differences between the demographic factors and research variables, namely superior-subordinate communication, relationship quality, work stress and communication satisfaction. The selected 447 respondents were from eight correctional institutions. The statistical analyses used to test the differences in demographic factors on variables were t-testsContinue Reading

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This study aimed to examine the relationship among customer value co-creation, relationship quality, and relationship equity in the tailoring services in Malaysia. Moreover, this study also investigated whether customer personality trait plays a moderating role in the relationship of value co-creation behavior and relationship quality as well as the relationshipContinue Reading